Research the customer! Instead of cutting
your market research budget, you need to know more than ever how consumers are redefining value and responding to
economic conditions.
The outsourcing of marketing activities is catching on. In fact, in a recent poll of marketing executives, 53 percent reported plans to outsource most of their marketing activities.
The benefits to business include cost savings and improved quality. Additionally, many firms lack "left-brain" analytical skills in-house, even though those skills are becoming more important than ever in an age of one-to-one marketing, and find that outside expertise is often needed.
These articles will give you some insights on how marketing outsourcing is change and how we can help your business leverage the trends.
